源自意大利时尚国度的潮流品脾
PNRO品牌是来自意大利的时尚潮流品牌,主要灵感来自意大利的高贵气质,在设计中融入多种时尚元素,使意大利PNRO变得时尚、动感,散发出别样的意式风格。通过干练的线条,考究的剪裁,色彩的拼撞加上柔软透气的天然面料,精致独到的缝制工艺,向我们展示了与欧洲同步的新颖时尚、多款式、多色系各类经典流行组合,演绎全新潮流时尚。
品牌定位
品牌定位:意式潮尚品牌
品牌主张:潮个性,由你定
目标消费群体:热爱时尚的都市精英人群
产品风格:潮流尚、个性、舒适
产品系列:意式潮尚、动能唤醒、摩登未来
在全球消费升级的背景下,潮牌已然成为中国年轻人时尚消费的新宠,PNRO品牌为都市青年精英人群打造时尚个性新风潮
UNDER THE BACKGROUND OF GLOBAL CONSUMPTION UPGRADE, CHAOBRAND HAS BECOME A NEW FAVORITE OF CHINESE YOUNG PEOPLES
FASHION CONSUMPTION. PNRO BRAND CREATES A NEW FASHION PERSONALITY TREND FOR URBAN YOUTH ELITE
品牌愿景     快时尚运动的引领者
派尼路(PNRO)赋予品牌的DNA属性,就是“潮流、动感、活力”,将人体最佳穿着舒适度与潮流运动基因完美结合,力求让每一位穿上派尼路(PNRO)的消费者,能感受最快最潮最舒适的穿着魅力。
品牌优势
BRAND ADVANTAGE
研发优势   R & D ADVANTAGE

派尼路(PNRO)品牌拥有国内精英与国际顶尖研发团队,每一季新品研发均快速汲取国内外前沿资讯,并融合不同群体对产品舒适度的极致穿着体验,不断推陈出新,快速研发出契合时下潮流、动感、活力一族的系列鞋品。
Brand owned by Hong Kong top R & D team, each season new R & D were drawing the frontier tide is information, and integration of feet the best comfort, continuous innovation, the rapid development of suitable for the needs of today's wearing shoes products, perfect
fit modern young gens of the tidal movement better.
渠道优势 CHANNEL ADVANTAGE

品牌关注纺织产业链的整合能力,并以此为核心带动产品、组织、IT渠道的革新,促进产品研发、企划——助力品牌不断发展。

Brand focus on the integration of the whole industry chain of textile
capacity, and as a core drive products, organizations, IT channels of
innovation, promote product development, planning, help brands
continue to develop.
终端优势 TERMINAL ADVANTAGE

派尼路(PNRO)倡导“潮流、动感、活力”的终端体验,在整体设计上秉承潮流运动的设计理念,以品牌独有的卖场格调,为每一位消费者呈现充满快时尚运动的购物体验。

PNRO advocate "trend, dynamic, vibrant, cool is the terminal environment, in the overall design adhering to the tidal motion cool design concept, to
the brand's unique style of tonality, for every consumer has full of fast
fashion movement shopping experience.
派尼路(PNRO)坚持秉承“高质量、高服务、高性价比”的品牌推广战略,全面进驻各个商场,并以独特的专卖、专柜引领在行业市场前沿。同时融合线上电子商务平台来弥补线下的市场区域,进而完成全国各区域市场布局的整体战略。
FUTURE
BLUEPRINT
_________
未来战略
推广优势 CHANNEL ADVANTAGE

聘请国内外品牌推广精英机构,经过团队深入的市场调研,研讨确定最终的品牌推广战略。并根据国内外市场发展趋势,再到品牌的推广落地执行上,对品牌推行全方位的推广;同时,结合线上线下进行多方位覆盖式推广,快速提升派尼路(PNRO)在国内外同行中的知名度。

Brand focus on the integration of the whole industry chain of textile capacity, and as a core drive products, organizations, IT channels of
innovation, promote product development, planning, help brands
continue to develop.
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